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Understanding the skills that will make a difference in northern territories.

In collaboration with Tourisme Baie-James and regional tourism associations, the CQRHT is conducting a comprehensive diagnostic to better understand workforce realities, business needs, and the skills required to support the sustainable development of northern tourism.

Photo credit : Tourisme Baie James

Challenges Redefining
Northern Tourism

Demographics
Recruitment pools are shrinking.
Youth sometimes leave the region.
Communities are evolving.

New Clienteles
Visitors are looking for more:

  • Authenticity
  • Meaningful encounters
  • Culture
  • Local experiences

Community Development
Tourism is becoming a driver for maintaining:

  • Services
  • Jobs
  • Businesses
  • Quality of life
Photo credit : Alysson Gallant

What We Aim to Understand

This diagnostic goes beyond simply identifying needs; it seeks to recognize a specific local connection to the region.

What we want to better document :

  • The profile of tourism businesses
  • Current and future workforce needs
  • Attraction and retention challenges
  • Skill development needs
  • Corporate training culture
  • Northern and Indigenous specificities
Photo credit : Dany Vachon

Diagnostic Rollout

June 2026 – March 2027

1

Training program mapping

2

Conducting business surveys

3

Interviews

4

Focus groups

5

Reporting and recommendations

For businesses, organizations, workers,
and communities wishing to participate in the diagnostic

Leave us your contact information and we will reach out to you.

Tourisme Baie James

Contact : [email protected]
Phone : +1 888-748-8140

Eeyou Istchee Tourism

Contact : [email protected]
Phone : +1 888 268-2682

Nunavik Tourism

Contact : [email protected]
Phone : +1 819-964-2876

With the financial support of the Ministry of Employment and Social Solidarity

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